Dubai Business – Financial Focus

overview

Dubai based marketing agency, rapidly growing. Turnover £4m

Issues
  • Sales focussed with little awareness of growing
  • Lack of cashflow forecasting
Actions Taken
  • Worked closely with General Manager in Dubai on a remote basis – email & Skype
  • Set up P & L and cashflow forecasting
  • Detailed analysis of costs – historical and forecasted
  • Set up annual budgets
  • Ensured inter company accounts reconciled
Results
  • Accurate forecasts relating to profitability & costs
  • Avoided spur of the moment recruitment, making sure additional costs incurred once revenue secure
  • Enhanced General Manager's financial knowledge, especially with regard to revenue requirements to deliver targeted 20% profit on margin

Colin substantially helped Brash throughout our constant period of growth over the last twelve months. He brought in real sensibility and supported the business with the introduction of thorough financial measures, analysis and reporting. This was integral to inform important decisions with our global expansion across London, Hong Kong and the MENA region acting as temporary Group Financial Director. We can't recommend Colin highly enough – acres of common sense, financial know how with an entrepreneurial spirit."

Zak McKinven
General Manager, Brash Brands Dubai

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